Yescom creates and develops cycling events. By knowing that this process goes through their popularization and a more efficient sports publishing strategy, Yescom researched for new formats, which made TV broadcast and media publishing possible, adding more visibility of sponsors and merchandising properties.


The Project considered the plasticity and agility of this sport, when developing the merchandising properties format. Thus, the following events were created:
Cycling America Cup, Dual Mountain Bike and Cycling Republic Cup, fully produced and managed by Yescom.

Live broadcast to Brazil and other countries, and also being part of the sports calendar of the Summer World Games, the Cycling America Cup, Dual Mountain Bike and the Cycling Republic Cup are entirely produced and developed in Brazil, using organization structure, technical support, registration, athletes reception, 'timing' and support compared to the best events in the world.

All these careful details guaranteed a wide audience from their first editions.
 

Cycling America Cup	Dual Mountain Bike